Email List: Keeping Your Clients Updated
An email list in purpose is similar to the traditional mailing system used by many businesses decades ago, in as much as that both of them send out publications like newsletters and others to clients and subscribers. The major difference between the two is that in terms of efficiency, the email list fares better.
With an email list, you avoid time-consuming packaging processes and the days or weeks that deliveries can take. Everything in an email list is automated, which saves more time that could be spent doing something productive for the business or for the family.
There are two types of email list systems available for every business out there. Depending on the type of business you have, you can choose to utilize an announcement list or a discussion list.
Announcement Lists: Letting Your Clients Hear From You
This is also known as a “one-way” list, since it is only the list owner or authorized senders who can send messages, alerts and publications to the subscribers.
Whether you are running a small business just taking root or a well-established firm, you would benefit well by using announcement lists to send any of the following to your present and would-be clients:
- Newsletters
- News alerts
- Product announcements
- Press releases
- Promotional offers
Discussion Lists: Letting Your Clients Interact and Grow
This list is exactly the opposite of an announcement list, since this allows both the list owner and the subscribers to send messages. As such, even subscribers will be able to interact with each other.
A discussion list not only builds the owner-client relationship, but the client-
client relationship as well. This is much beneficial for enterprises along the lines of the following:
- Online forums
- Technical support forums
- Interest groups
- Social networking sites
This type of email list also works best when trying to get feedbacks from clients, or working a team in a collaboration project.
The use of an email list can help propel any business forward, helping you and other businesspersons realize your aspirations of a successful and thriving enterprise.
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